Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Continue readingContractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
Continue readingProvides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...
Continue readingThis textbook on international business integrates the academic study of international trade and foreign direct investment ...
Continue readingKey features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...
Continue readingChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Continue readingProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Continue readingThis book reviews research studies on the comparability of financial reporting at a global level as well as highlights empirical ...
Continue readingUnravels and provides business managers and scholars with new development in managing the ever-increasing global and advance ...
Continue readingInternational Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...
Continue readingThe workbook offers an opportunity to test your understanding of the standards and mechanics of financial reporting and makes ...
Continue readingInternational Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international ...
Continue readingDuring the last 25 year, the neoclassical Heckscher-Ohlin trade theory has been extended to the ‘new’ trade theory by ...
Continue readingExplores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
Continue readingThis book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
Continue readingThe eleventh edition of Multinational Financial Management is a comprehensive survey of the essential areas of the international ...
Continue readingThis unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
Continue readingE-business integration is a vision we have developed over a long period of time. As we have worked in business practice for ...
Continue readingThis book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...
Continue readingFocuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...
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