Electronic Books

Total Books: 1 - 20 /23
978-3-030-90657-3
Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

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978-3-662-58482-8
Contractual Management : Managing Through Contracts / Ralph Schuhmann, Bert Eichhorn

Contractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...

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978-3-030-92357-0
Corporate Social Responsibility (CSR), Sustainability and Environmental Social Governance (ESG) : Approaches to Ethical Management / Tracy Dathe , René Dathe

Provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...

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978-3-540-44766-5
Elements of Multinational Strategy

This textbook on international business integrates the academic study of international trade and foreign direct investment ...

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9781138481688
English for Business Communication / Mable Chan

Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...

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978-3-031-07326-7
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

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978-3-031-07078-5
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

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978-3-031-15156-9
Global Comparability of Financial Reporting Under IFRS : Does Comparability Enhance Value Relevance of Earnings Across Countries? / Francesco De Luca, Ho-Tan-Phat Phan

This book reviews research studies on the comparability of financial reporting at a global level as well as highlights empirical ...

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9781799876038
Impact of Globalization and Advanced Technologies on Online Business Models / Alex Hou Hong Ng, Mustafa Nourallah

Unravels and provides business managers and scholars with new development in managing the ever-increasing global and advance ...

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1119550467
International Corporate Finance: Value Creation with Currency Derivatives in Global Capital Markets / Laurent L. Jacque

International Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...

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1119628091
International Financial Statement Analysis Workbook / Thomas R. Robinson

The workbook offers an opportunity to test your understanding of the standards and mechanics of financial reporting and makes ...

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NoIMG
International Management : Culture, Strategy, and Behavior / Fred Luthans, Jonathan Doh

International Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international ...

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978-3-540-32719-6
International Trade and Multinational Activity

During the last 25 year, the neoclassical Heckscher-Ohlin trade theory has been extended to the ‘new’ trade theory by ...

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978-981-19-3100-0
Managing Innovation in Organisations : ostering an Entrepreneurial Approach / Vanessa Ratten

Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...

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978-3-030-65287-6
Masterpieces of Swiss Entrepreneurship Swiss SMEs Competing in Global Markets

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

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1119559847
Multinational Financial Management / Alan C. Shapiro, Paul Hanouna

The eleventh edition of Multinational Financial Management is a comprehensive survey of the essential areas of the international ...

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978-3-030-48606-8
New Living Cases on Corporate Governance

This unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...

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978-3-540-75230-1
Ontologies-Based Business Integration

E-business integration is a vision we have developed over a long period of time. As we have worked in business practice for ...

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978-3-030-70799-6
The German Chambers of Commerce and Industry Self-governance, Service, the General Representation of Interests and the Dual System of Professional Education

This book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...

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978-3-030-85950-3
The International Dimension of Entrepreneurial Decision-Making : Cultures, Contexts, and Behaviours / Andrea Caputo, Massimiliano M. Pellegrini

Focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...

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Total Books: 1 - 20 /23